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| King's
Cup Title in Thailand |
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Name of the game has
become King's Cup by LG with LG brand displayed
at press conference venue, game related posters
and game tickets. The sponsorship also includes
a variety of promotion rights. LG Electronics also
will also the priority right in obtaining the title
sponsorship in the 2001 and 2002 games.
Moreover, by sponsoring the biggest sports event
in Thailand, LG Electronics was able to maximize
synergy with Digital LG Quiz Championship.
(Period
of sponsor: 2000~2001)
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