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King's Cup Title in Thailand
 
Name of the game has become King's Cup by LG with LG brand displayed at press conference venue, game related posters and game tickets. The sponsorship also includes a variety of promotion rights. LG Electronics also will also the priority right in obtaining the title sponsorship in the 2001 and 2002 games.

Moreover, by sponsoring the biggest sports event in Thailand, LG Electronics was able to maximize synergy with Digital LG Quiz Championship. (Period of sponsor: 2000~2001)