|
|
|
| |
| French
National Football Team |
|
LG Electronics is currently
spending approximately US$7 million a year for marketing
activities linked to football around the world.
In France, before its national team won the Euro
2000 after sweeping to victory at World Cup 1998,
LG Electronics signed a 3-year sponsorship agreement
with the team. Now on the national team’s
uniforms, LG Electronics’s logo is vividly
emblazed along with that of Adidas, Carnal Plus
and Carrefour.
Through matches with European national teams, LG
Electronics is receiving exposure to French speaking
European markets like Belgium and Switzerland as
well as 14 French speaking African countries. By
sponsoring French team, the winner of 1998 World
Cup, LG is securing favorable impression from European
and world consumers
(Period of sponsor: 2000~). |
|
|
|
|
