| By sponsoring British Telecom’s
yacht (September 2000 to June 2001), LG Electronics not
only promoted the LG brand, but also highlighted Flatron,
which is one of LG ELECTRONICS’s major product groups
for the global market. The race,
which began on September 20, 2000 and completed by June
23, 2001, is often called “the hardest yacht race
in the world” denoting the courage and perseverance
required to complete it. The yacht sponsored to LG Electronics
- LG Flatron – completed the race in good standing,
helping to further promote the brand image of LG.
Interestingly, LG Flatron was the first
to finish the fourth section when the world famous actor
Jeremy Irons served as a crewmember of the boat. After
completing the long journey that began on September
10 last year, it was the first to come in at the last
section of the race to Southampton, England to take
the trophy as the overall winner of the Global Challenge
race.
(Period of sponsor: September 2000~July 2001)
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