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Sao Paulo Football Club for Brazil
 
As a way to give an added boost to the recent strong sales growth in the region and as a part of its sports marketing campaign to enhance LG’s brand image while establishing it as a premium brand in Brazil, LG Electronics is sponsoring the Sao Paulo Football Club, a leading football team of Brazil.
Along with putting the LG logo on their uniforms, LG Electronics also plans to utilize the team’s star players in its various PR campaigns to enhance LG’s brand image.

LG Electronics also has the rights to overseas events involving the team including friendly games with the LG Cheetahs based in Korea.
(Period of sponsor: 2001~2003)