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| COPA
LG (Football Tournament) for the Central and South America
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COPA LG has been organized
since 1998 and is participated by 4 teams from football
leaders of Central and South American countries.
Its rising popularity is even leading to participation
of North American teams. COPA LG has proved to be
a very effective marketing tool. After hosting the
tournament, LG’s sales jumped up by more than
100%.
(Period of sponsor: 1998~2001)
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