The 2001 LG Cup games held in Egypt coincided with the final preliminary rounds for the Middle East for World Cup 2002 (April 24 to 26, 2001) drawing much attention from the football fans of the host and other countries around the region. The games were broadcast live via Egypt’s ERTU and were carried in relay in Iran and by other TV stations in Middle East, maximizing brand exposure for LG Electronics.

(Period of sponsor: 1997~ )